MLK Community Healthcare

To recognize ten years of dedicated care, MLK Community Healthcare hired me to create the anniversary logo that builds upon its existing visual identity. The client initially envisioned a separate 10th-anniversary badge. However, after some research and drawing inspiration from brands that effectively celebrated milestones, my recommendation was to integrate the anniversary directly into the MLKCH logo, creating a cohesive “lockup.” This approach, which the client embraced, ensures a stronger brand presence for the anniversary while consistently utilizing the familiar MLKCH color palette.